Investor map · Q4 2026
UK Consumer Investor Map.
The 40 most active investors in UK consumer startups and scale-ups. Some of these investors are European or global; every company they back here is a UK consumer business.
The last 12 months in UK consumer
Who was busiest. RedRice Ventures backs more UK consumer brands than anyone in this edition (10), and six of them raised in the last 12 months, among them Untamed Cat Food, Omni Pet and Mother Root. Atomico's consumer portfolio, including its Angel Programme, was next with five raises (Koru Kids, Reboxed, Zapp, Ruka Hair, Unfabled), then Felix Capital, Global Founders Capital and Ada Ventures with four each. Pembroke VCT, Octopus Ventures, JamJar, Five Seasons, Guinness, Venrex and FJ Labs each saw three.
The biggest rounds. Among the largest announced UK consumer raises were Poolhouse (£40m, digital games venues), KatKin (£37.4m equity and debt, cat food), Trip ($40m, CBD drinks), Jab Boxing (£20m), Tilt (£19.4m, live shopping) and Forest (£17m equity, e-bikes). Reformed's $22m Series A for functional coffee was among the biggest early rounds, and Rem3dy Health raised £14m at an £84m valuation.
The themes. Functional and better-for-you food and drink is the most crowded space (Reformed, Trip, Moth, All Things, Lucky Saint). Pets and personalised health keep attracting specialist money (Untamed, Omni Pet, Marleybones, KatKin; Rem3dy, Healf, Voy), and experiential leisure is having a moment (Poolhouse, Padel Social Club, Jab Boxing).
The US was the most common reason to raise: Trip, Moth and Reformed all cited American expansion.
Round sizes as announced, since 7 October 2025 (the same window as the table). KatKin's includes debt; other credit facilities, valuation-only news and non-consumer deals are left out.
Spotted something wrong? Email simon@suma.ventures and I'll fix it in the January 2027 edition.
The top 40 · Q4 2026
- 1
VC
10 brands 6 raised* latest investment Sep 2026
10 6 Sep 2026Pets, Drinks & alcohol, Other consumer
SpacegoodsUntamed Cat FoodBanquistSkin RocksThe Ocean BottleHylo AthleticsOmni PetLife Supply BrandsMother RootNeutonic
- 2
2. Pembroke VCT
VCT / EIS
7 brands 3 raised* latest investment Oct 2026
7 3 Oct 2026Fashion & accessories, Beauty & personal care, Food & drink
Bella FreudHackney GelatoRo&zoTroubadourNatal AngelsBloobloomLyma Laser
- 3
7 brands 5 raised* latest investment Sep 2026
7 5 Sep 2026Marketplaces & e-commerce, Baby & kids, Consumer fintech
Koru KidsGaia FertilityHomeCooksReboxedZappRuka HairUnfabled
- 4
VC
6 brands 3 raised* latest investment Sep 2026
6 3 Sep 2026Food & drink, Beauty & personal care, Pets
- 5
5. Seedcamp
VC
6 brands 1 raised* latest investment Mar 2026
6 1 Mar 2026Consumer AI & apps, Consumer fintech, Pets
- 6
VC
5 brands 4 raised* latest investment Oct 2026
5 4 Oct 2026Health & wellness, Home & living, Consumer AI & apps
- 7
VCT / EIS
5 brands 3 raised* latest investment Oct 2026
5 3 Oct 2026Health & wellness, Marketplaces & e-commerce, Fashion & accessories
- 8
4 brands 4 raised* latest investment Sep 2026
4 4 Sep 2026Baby & kids, Marketplaces & e-commerce
- 9
VC
4 brands 3 raised* latest investment Sep 2026
4 3 Sep 2026Food & drink, Pets, Home & living
- 10
VCT / EIS
4 brands 3 raised* latest investment Jul 2026
4 3 Jul 2026Baby & kids, Marketplaces & e-commerce, Beauty & personal care
- 11
11. Perfect Redd
Angel vehicle
4 brands 2 raised* latest investment Jul 2026
4 2 Jul 2026Food & drink
- 12
12. Ada Ventures
VC
4 brands 4 raised* latest investment Jun 2026
4 4 Jun 2026Consumer AI & apps, Beauty & personal care, Marketplaces & e-commerce
- 13
13. Beringea
VCT / EIS
4 brands 2 raised* latest investment May 2026
4 2 May 2026Food & drink, Drinks & alcohol, Health & wellness
- 14
14. ITV AdVentures
Corporate VC
4 brands 1 raised* latest investment Feb 2026
4 1 Feb 2026Fashion & accessories, Pets, Food & drink
- 15
15. FJ Labs†
VC
3 brands 3 raised* latest investment Oct 2026
3 3 Oct 2026Health & wellness, Marketplaces & e-commerce, Other consumer
- 16
16. UK Angel Co-Fund
Public / government
3 brands 2 raised* latest investment Sep 2026
3 2 Sep 2026Marketplaces & e-commerce, Food & drink, Fashion & accessories
- 17
17. Venrex
VC
3 brands 3 raised* latest investment Sep 2026
3 3 Sep 2026Marketplaces & e-commerce, Health & wellness, Food & drink
- 18
VC
3 brands 1 raised* latest investment Sep 2026
3 1 Sep 2026Marketplaces & e-commerce, Fitness & sport
- 19
19. Accel†
VC
3 brands 2 raised* latest investment Sep 2026
3 2 Sep 2026Marketplaces & e-commerce, Pets
- 20
VCT / EIS
3 brands 2 raised* latest investment Jul 2026
3 2 Jul 2026Pets, Fashion & accessories, Food & drink
- 21
21. Piper Investment
VC
3 brands 1 raised* latest investment Mar 2026
3 1 Mar 2026Food & drink
- 22
22. Kindred Capital
VC
3 brands 1 raised* latest investment Jan 2026
3 1 Jan 2026Health & wellness, Consumer fintech
- 23
23. Vorwerk Ventures
Corporate VC
2 brands 2 raised* latest investment Oct 2026
2 2 Oct 2026Marketplaces & e-commerce, Health & wellness
- 24
24. Ole Ventures
VC
2 brands 2 raised* latest investment Sep 2026
2 2 Sep 2026Pets, Home & living
- 25
VC
2 brands 1 raised* latest investment Sep 2026
2 1 Sep 2026Marketplaces & e-commerce
- 26
Venture debt
2 brands 2 raised* latest investment Sep 2026
2 2 Sep 2026Marketplaces & e-commerce
- 27
27. Synergetic SRL
VC
2 brands 2 raised* latest investment Sep 2026
2 2 Sep 2026Home & living, Pets
- 28
28. Eka Ventures
VC
2 brands 2 raised* latest investment Sep 2026
2 2 Sep 2026Consumer AI & apps, Fashion & accessories
- 29
29. Founders Capital Syndicate
VC
2 brands 2 raised* latest investment Sep 2026
2 2 Sep 2026Consumer AI & apps, Food & drink
- 30
30. Future Fund (British Business Bank)
Public / government
2 brands 1 raised* latest investment Aug 2026
2 1 Aug 2026Food & drink
- 31
31. MPL Ventures
VC
2 brands 2 raised* latest investment Aug 2026
2 2 Aug 2026Baby & kids, Other consumer
- 32
32. Lever VC
VC
2 brands 1 raised* latest investment Aug 2026
2 1 Aug 2026Pets, Food & drink
- 33
33. Morgan Stanley Venture Investments
Corporate VC
2 brands 2 raised* latest investment Aug 2026
2 2 Aug 2026Health & wellness, Fashion & accessories
- 34
34. 4 Ventures
Corporate VC
2 brands 1 raised* latest investment Jul 2026
2 1 Jul 2026Consumer fintech
- 35
35. Backed VC
VC
2 brands 1 raised* latest investment Jun 2026
2 1 Jun 2026Beauty & personal care, Food & drink
- 36
36. Tiny
VC
2 brands 2 raised* latest investment Jun 2026
2 2 Jun 2026Home & living, Beauty & personal care
- 37
37. QVentures (Quintessentially Ventures)††
Angel network / investment club
2 brands 1 raised* latest investment Apr 2026
2 1 Apr 2026Marketplaces & e-commerce, Drinks & alcohol
- 38
38. LocalGlobe
VC
2 brands 1 raised* latest investment Mar 2026
2 1 Mar 2026Health & wellness
- 39
39. OMERS Ventures
VC
2 brands 1 raised* latest investment Jan 2026
2 1 Jan 2026Home & living, Health & wellness
- 40
40. Nesta
Impact investor
2 brands 1 raised* latest investment Dec 2025
2 1 Dec 2025Health & wellness (assistive tech), Baby & kids
* Portfolio companies that filed a share allotment (SH01) at Companies House since 7 October 2025. Fund names link to their websites where we could confirm one. Brand names link to their Companies House page.
† Vinted is headquartered in Lithuania; the holdings shown are in its UK company.
†† QVentures agreed in September 2026 to be acquired by Ascension.
Source: Companies House confirmation statements (CS01) and share allotments (SH01). Contains public sector information licensed under the Open Government Licence v3.0.
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