Guides
Hiring guides for consumer founders.
Written by Simon Cook from the searches he runs and the hires he made at Apex. Seed to Series A, UK numbers, no filler.
- September 2026
Your first finance hire
When a consumer startup needs its first finance hire, what level to hire at, and what to look for.
- September 2026
When to hire a CFO
When a CFO earns the salary, when a Head of Finance is enough, and the hire I got wrong.
- September 2026
Fractional or full-time
The real cost of each, where fractional works, where it fails, and a rough rule by revenue.
- September 2026
Executive equity at seed and Series A
How much, on what terms, how to set it up in the UK, and the ways founders go wrong.
Thinking about a senior hire?
If you're considering a senior hire in the next 12 months, get in touch. We can talk through the problem, the kind of person you might need and whether I can help.