Advisory

Beyond the hire.

Placement is the core of what I do. But I also advise consumer founders on two things I know well: how to build a GTM tech stack, and how to get in front of the right investors.

GTM tech stack

The right tools, from the start.

Early-stage consumer founders often over-invest in GTM tooling or pick tools they'll outgrow in six months. I've been through it and I know what a lean, effective stack looks like from seed to Series A.

I advise on tooling for acquisition, retention, CRM, and analytics. The goal is a stack that gives you the data you need without the overhead that slows you down.

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Investor introductions

Raising your next round.

I work with consumer founders who are approaching a raise. I make warm introductions to investors who understand the sector: angels, seed funds, and Series A investors actively deploying into consumer.

I only make introductions when the timing is right and the fit is real. Every introduction is made personally.

If you're raising or planning to raise in the next three to six months, email me first. I'll tell you honestly whether I can help.

  • Who I know

    Angels, seed funds, and Series A investors focused on consumer. Built through years of operating in the London startup ecosystem.

  • How it works

    I make introductions only when there's a real fit.

  • What I need from you

    A deck, a clear ask, and enough runway to run a proper process.

Get in touch